---
title: No Google Maps Here
description: Explore Omair Ansari's journey in fintech at the Singapore FinTech Festival. Learn how to innovate and succeed in uncharted markets without a map.
---

[SFF 2024 Session Recordings ](https://39936595.hs-sites.com/sff-2024-session-recordings)

# [No Google Maps Here](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/no-google-maps)

 Written by [GFTN](https://39936595.hs-sites.com/sff-2024-session-recordings/author/gftn) | Nov 14, 2024 5:00:00 AM

 

Omair Ansari’s talk on "the yellow circle" at the Singapore FinTech Festival reflects on navigating the uncharted territories of building Abhi, a fintech in emerging markets. Drawing from his entrepreneurial journey in Pakistan and beyond, Omair highlights the value of self-awareness, resilience, and pioneering paths where no established frameworks exist.

 

**Key highlights:**

**1. Embracing Uncertainty to Innovate**

- **Create Your Own Map**: When no playbook exists, startups must innovate through experimentation and adaptability.
- **Learn Through Execution**: Practical action and reflection are key to solving complex, undefined problems.

 

**2. Leveraging Resourcefulness**

- **Tackle Constraints Creatively**: Launching Pakistan's first fintech sukuk during national unrest showcased the importance of improvisation under pressure.
- **Pioneering in New Markets**: Success in the UAE demonstrated how startups can turn regulatory and operational barriers into opportunities.

**3. Building Resilience Through Honesty**

- **Admit Weaknesses**: Recognizing and addressing gaps allows founders to build stronger teams and businesses.
- **Stay Persistent**: Buying a bank and scaling amid challenges reinforced the importance of determination and visionary leadership.

 

**Conclusion:**

Omair emphasises that startups thrive by navigating ambiguity, acknowledging their limitations, and taking bold steps. In uncharted territories, founders must build their own maps, guided by resourcefulness, collaboration, and a relentless focus on execution. His journey inspires founders to embrace challenges as opportunities for innovation.

 

Watch Full Session

 

 

Speaker:

- Omair Ansari, Chief Executive Officer, Abhi

[View full post](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/no-google-maps)

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