---
title: Finding Meaning in the World of Money
description: Uncover the secrets to making money meaningful. Learn how to empower yourself and achieve financial freedom through innovative financial tools and insights.
image: https://39936595.hs-sites.com/hubfs/Imported_Blog_Media/Finding%20meaning%20in%20the%20world%20of%20money-1200x720-fs.png
---

![](https://39936595.hs-sites.com/hubfs/Imported_Blog_Media/Finding%20meaning%20in%20the%20world%20of%20money-1200x720-fs.png)

# Finding Meaning in the World of Money

[ GFTN ](https://39936595.hs-sites.com/sff-2024-session-recordings/author/gftn)  Nov 14, 2024 12:00:00 AM

 

 

**Finding Meaning in the World of Money**

Caesar shares his journey from Google VP to co-founding Arta on "the yellow circle" at the Singapore FinTech Festival 2024. He explores the transformative power of blending finance and technology to democratize wealth, empowering individuals to make their money work for them and achieve financial freedom.

 

**Key highlights:**

**1. The Power of Mission-Driven Startups**

- **Purpose Over Profit**: Build startups to fulfill a meaningful mission, not just for financial success.
- **Impact Through Innovation**: Combine finance and technology to create solutions that empower underserved populations.

 

**2. Resilience and Creativity Drive Growth**

- **Scrappy Problem-Solving**: Early challenges with Google Pay required creative solutions like gamification to drive adoption.
- **Adaptability**: Building Arta demonstrates the importance of pivoting and innovating for global scalability.

 

**3. Democratizing**

**Financial Tools**

- **Breaking Barriers**: Arta aims to make private banking tools accessible to all, not just the wealthy.
- **AI Empowerment**: Leveraging AI to provide personalized financial advice and investments for global users.

 

**Conclusion:**

Caesar emphasises the importance of aligning personal purpose with a startup’s mission. Arta, rooted in the Sanskrit word *Artha*—meaning wealth and purpose - aims to make money work for everyone. He challenges entrepreneurs to pursue ventures that provide meaning and leave a lasting impact.

 

Watch Full Session

 

 

Speaker:

- Caesar Sengupta, Co-founder & Chief Executive Officer, Arta

  

  

[Entrepreneurship](https://39936595.hs-sites.com/sff-2024-session-recordings/tag/entrepreneurship), [Singapore FinTech Festival](https://39936595.hs-sites.com/sff-2024-session-recordings/tag/singapore-fintech-festival), [The Founders Peak](https://39936595.hs-sites.com/sff-2024-session-recordings/tag/the-founders-peak), [Video](https://39936595.hs-sites.com/sff-2024-session-recordings/tag/video)

## Read On

[![](https://39936595.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Measuring%20financial%20health%20in%20the%20Philippines-1200x720-fs%20(1).png?width=352&name=Measuring%20financial%20health%20in%20the%20Philippines-1200x720-fs%20(1).png) ](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/measuring-financial-health-philippines)

### [Measuring Financial Health in the Philippines](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/measuring-financial-health-philippines)

 {% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True,...

[![](https://39936595.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Financial%20market%20infrastructure%20for%20the%20future-1200x720-fs.png?width=352&name=Financial%20market%20infrastructure%20for%20the%20future-1200x720-fs.png) ](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/financial-market-infrastructure-for-the-future)

### [Financial Market Infrastructure for the Future](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/financial-market-infrastructure-for-the-future)

 {% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True,...

[![](https://39936595.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Building%20tomorrow%20Explaining%20the%20AI%20tech%20stack-1200x720-fs.png?width=352&name=Building%20tomorrow%20Explaining%20the%20AI%20tech%20stack-1200x720-fs.png) ](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/building-tomorrow-explaining-the-ai-tech-stack)

### [Building Tomorrow: Explaining the AI Tech Stack](https://39936595.hs-sites.com/sff-2024-session-recordings/sff-2024-videos/building-tomorrow-explaining-the-ai-tech-stack)

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