---
title: Learn how Moove Africa shifted its business model from profit-driven to value-driven, with an emphasis on sustainability.
description: Explore the shift from profit-driven to value-driven business models that emphasize sustainability.
---

[SFF 2022 Session Recordings ](https://39936595.hs-sites.com/sff-2022-session-recordings)

# [Learn how Moove Africa shifted its business model from profit-driven to value-driven, with an emphasis on sustainability.](https://39936595.hs-sites.com/sff-2022-session-recordings/sff-2022-videos/get-rich-or-die-trying-the-journey-from-profit-at-all-costs-to-building-for-shared-value)

 Written by [GFTN](https://39936595.hs-sites.com/sff-2022-session-recordings/author/gftn) | Nov 26, 2022 5:00:00 AM

**Ladi Delano  
Co-Founder and CEO  
Moove Africa**

*In his talk, Ladi shares his lessons from his extraordinary entrepreneurial journey, and how he realised the importance of building a company that fosters shared value.*

Ladi Delano is a British-born Nigerian entrepreneur and the co-Founder and co-CEO of Moove, a global mobility fintech democratising access to vehicle financing for mobility entrepreneurs. He has previously founded and exited several businesses in Africa and Asia, and holds a Master’s degree from Oxford University and an MPA from the London School of Economics.

[View full post](https://39936595.hs-sites.com/sff-2022-session-recordings/sff-2022-videos/get-rich-or-die-trying-the-journey-from-profit-at-all-costs-to-building-for-shared-value)

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